Prad brings to the table a distinct visual style nurtured in the world of music videos. In his extensive career he has directed clips of the likes of The Aston Shuffle, Alison Wonderland, Something For Kate, The Presets & Ricki Lee to name a few. Prad draws inspirations from fine art and fashion to realise his projects with a lush and evocative aesthetic, creating poetic and oftentimes surreal imagery. His work has garnered him nominations for Rolling Stone and Triple J Awards as well as featured articles in Broadsheet, Pedestrian and The Vine. Also accomplished in post production, Prad often edits his own projects, and has a background in animation and visual effects, making him a very well rounded creative creature. Prad has been nominated for an ARIA, and in 2016 he was shortlisted for the Cannes YDA for Skyn.